Telecommunications market of PeruPhone Cards, Calling Cards |
| In mid-2005, Peru could count itself amongst the ten countries with the highest ADSL growth in the world. Peru is one of the Latin American leaders in terms of broadband penetration over telephone lines (12%). However, in terms of e-readiness ranking, it occupies the 50th place worldwide and the 8th place in Latin America Growth is still hampered by low teledensity and PC penetration. In March 2005, the government launched a ‘PC Peru Program’ aimed at bridging the digital divide by offering computers at less than half price. To promote telecom convergence, in June 2005 the government published a proposed amendment to the Telecom Law which would allow companies to offer all telecom services with one single licence. |
| A wave of change began in the Peruvian mobile scenario following Telefonica de Peru acquisition, in October 2004, of BellSouth Peru, which was renamed Comunicaciones Móviles del Perú (CMP). Telefónica asked for governmental approval to merge CMP with Telefónica Móviles Perú. Such a merger raised considerable controversy but was approved in April 2005 and implemented in the following June. The new merged company, named Movistar Perú, now dominates the mobile market with around 66% share. To revitalise competition, the government awarded a fourth mobile licence, in March 2005, to América Móvil. It also imposed substantial duties to expand operations in under-serviced rural areas on both Movistar, as a condition for approving the merger, and on América Móvil. |
| Peru Phone Cards |